Direct web refers to visits that come to your website directly from someone's computer or mobile device. This can include links from email or SMS messages, social media, PDF files, Slack, and other non-web sources.
It's important to distinguish between direct traffic and organic traffic in order to understand how users find your website, where they come from, and how you can best measure the value of these visits. This is especially true in the age of the Internet and where attribution models are getting increasingly complex.
Google Analytics defines direct web as any visit to your website that comes from either typing a URL into the address bar or bookmarking it through browser tools like Saved Searches. However, this is not the full story.
For example, if you run an offline advertising campaign, you can expect people to manually type your website URL into their web browser when they see the advert on a bus or in a newspaper. This is direct web and will be reflected in Google Analytics.
Another example is if someone clicks on an advert that contains your website name in the URL, this is also เว็บตรง. They may not know that it's your website, they may just be a casual web user who clicked on the advert.
This is a classic example of traffic attributed to direct web, and it can have negative implications for your overall marketing strategy. In this case, it's likely that you aren't gaining enough data to evaluate the efficiency of your marketing campaigns.
If you're looking to better understand your direct traffic, you should consider using Goal Flow and Behavior Flow reports with segmentation. These reports can help you determine how much of your direct traffic is converting, and whether that conversion is driving sales or not.
It's also a good idea to look at your tagging process and ensure that it is working properly. For example, if you are using UTM parameters for your links, this will help ensure that the data you are collecting about these traffic sources is being passed correctly into Google Analytics.
Direct Web Remoting
If you have a Java application, there is a unique technology called Direct Web Remoting that allows you to Ajax-enable your Java code by sending it to the browser in the form of JavaScript and other scripting languages. The result is a powerful and highly-efficient way of creating a web interface that can be used to interact with your Java server-side applications.
In a nutshell, DWR allows you to create a web interface that can be used by anyone who has an appropriate Java server-side application. Then, you can send this web interface to the client's browser and have it display the page content in a way that is consistent with what is displayed on the server-side.
This is an important part of any digital marketing strategy because it allows you to track your users' journeys as opposed to tracking them as separate sessions. It's a great way to build a more detailed understanding of the interactions between your brand and your customers.
EmoticonEmoticon